BUSINESS CARDS: AN EXTENSION OF YOUR BRAND
Business cards are a large part of your overall corporate image. We specialize in providing brand consistency through simplified, cost competitive print programs that top-quality Fortune 1000 companies demand.
Corporate Graphics International prints over 250 million business cards each year and has over 35 years of experience serving the world’s most recognizable brands.
WHAT'S TRENDING IN BUSINESS CARDS
Are you looking for a way to keep your business cards feeling up-to-date? Creating on-trend business cards is a good way to make your business card stand out and appeal to customers.
A raised, embossed design is a classic way to make your business card rise above the competition, but debossing has become a popular way to use depth in a business card while still looking unique. Instead of pressing a raised design into the paper, debossing works in reverse, pressing a design deeper into the stock.
The stock you choose can help express the quality of your business, and using thick stocks has become a trend for just this reason. It gives business cards a substantial feel that customers respond to.
If thick stocks simply aren’t enough, layered stocks combine a heavyweight feel with the unique appearance of layered stock. Tri-layer stock usually features different colored stocks in those layers to highlight the layered look.
Bright White Paper Stock
We offer the above options along with:
Chosen for their crisp, clean look, these stocks leave an immediate impression of freshness and modernism.
LETTERHEAD: THE OFFICIAL BRAND
While much of today’s correspondence is done in the digital realm, for those items where it is important to showcase your brand or bring a higher level of professionalism, professionally printed branded letterhead is the ideal solution.
A NEW WAY TO THINK ABOUT CORPORATE LETTERHEAD
Your brand on company stationery is often the first thing a prospect sees regarding your brand and messaging. A new trend emerging into the market place is to have various types of letterhead, all the same color, but with different details based on position within the company.
This paper choice is usually the default for invoicing and general correspondence.
Management and executive level staff may have a higher quality letterhead denoted by a thicker stock, cotton content and/or watermark.
Usually a middle stock between standard and executive letterheads, this paper choice leaves an impression of quality when given to potential customers.
ENVELOPES: INSTANTANEOUS RECOGNITION
Envelopes are a necessary part of business. We specialize in providing brand consistency through all types and sizes of envelopes.
Whether sending out invoices or an eye catching marketing campaign, your brand can stand out amongst the others. A well-coordinated suite of envelopes and letterhead will keep the feeling of professionalism going through every cover letter and mailing.
While envelopes may seem like a minor detail when it comes to your business, they are a critical detail when it comes to completing the look of your brand. Our experts can guide you in postal guidelines and various print processes available.
|TYPES OF ENVELOPES
Variable Data Imprint
FOLDERS: ORGANIZE YOUR MESSAGE
When you think of folders, you probably think immediately of organization. From filing cabinets to shelves, folders are a great way to keep organized. However, folders can bring polish and increase your brand recognition when used beyond the office. They can be done in many sizes which allows for a variety of uses besides the traditional.
TAKE A STEP AWAY FROM THE TRADITIONAL FOLDER
Sometimes, a creative folder is all about the design. When you personalize your folders, they can reinforce your brand messaging along with whatever you include in them. They can even be die cut with your logo or other brand element.
The right folder can also help incorporate digital media into your marketing message. Adding a slit or pocket to hold a CD or flash drive will bring informational packets to a new dimension, providing the potential to add videos, full catalogs, web page links and more into your information.
Ways to use folders:
NOTE CARDS: THE PERSONAL TOUCH
High quality note cards are making a comeback. While in the past, the majority were printed with text on the inside, today’s savvy professional uses them as a way to further personalize their business to both customers and employees by having your company brand printed on the front and hand writing notes on the inside or back (depending if it is a fold-over or single card).
LATEST TRENDS IN BRANDED NOTE CARDS
Note cards are an easy extension of your brand and messaging. As the importance of print re-emerges with Fortune 1000 companies, creative use and high end processes rule the day.
High end note cards, hand written by management and sales, are being utilized to show the importance placed on the message within.
A raised, embossed design is a classic way to make your business card rise above the competition. This process lends itself to keeping the brand subtle allowing the message to be the key focus.
The stock you choose can help express the quality of your business, and using thick stocks has become a trend for just this reason. It gives cards a substantial feel that customers respond to.
Quick Reference Guides
Non fold-over note cards are the perfect size for people to display at their desk and can be used to showcase your brand while providing them relevant information they will use every day – keeping your brand always present.
|We offer the above options along with:
OFFICE: WHAT DO CUSTOMERS SEE WHEN THEY VISIT YOU?
Customers expect more from businesses than ever before. Their decisions are often times based on how they feel the company will handle all the important details of their account. Personalized office products can strengthen their impression that you’ve got it all covered – even the little things.
The human brain is always trying to find similarities to help categorize an experience. Details not always noted on the surface play into the overall “feeling” your customers walk away with. Having items in the office personalized with your brand will boost their impression that your business is exceptionally organized and efficient with an eye for details.
|The little details that matter:
MARKETING: YOUR BRAND. OUR BUSINESS.
You’ve brainstormed. You’ve researched. You’ve designed. You’ve proofed. You’ve launched.
We understand the work the goes into creating your corporate stationery and the importance of a consistent brand message, especially for global brands. Let us help you simplify the process.
WE HELP TELL YOUR STORY
Our experts can assist with establishing your program seamlessly and remove the “hassle” associated with corporate stationery programs.
Brand personalities evolve over time. Our experience can help your business progress while keeping your messaging consistent.
Looking for something a bit unique or different? We can share the latest trends and industry news to help with your print and marketing decisions.
Unsurpassed rebrand experience; over 20 client rebrands in the last 12 months.
All production processes including offset, digital, and a full line of finishing options.
Interested in learning more? Corporate Graphics International excels at creating consistent, branded corporate print. Click here to contact us.